UNSIGNED ARTISTS KINA GRANNIS, LANDON AUSTIN AND NIVLA NAMED FINALISTS IN DORITOS CRASH THE SUPER BOWL CHALLENGE

Plano, Texas (Jan. 7, 2008) -- The Doritos brand announced today the three unsigned group and solo artists voted by fans nationwide to be finalists in the Doritos "Crash the Super Bowl" challenge. In Oct. 2007, Doritos invited undiscovered musicians across the country to submit an audio and video performance of an original song that is, like Doritos tortilla chips, inspired by the musician's passion and creativity based on his or her own bold or intense experiences.

After the "top ten" semi-finalists were selected by a panel of judges including GRAMMY-award winning musician, songwriter and producer will.i.am, Jack Joseph Puig, A&R Executive Vice President and Producer for Geffen Records, and Ryan O'Donnell, A&R Executive for Interscope Geffen A&M Records (IGA) and the Doritos team, online fan votes cast between Dec. 17 and Dec. 31, 2007 determined the top three.

"The talent discovered in this music challenge is hands down some of the best I've ever seen and heard," said will.i.am. "These artists are ready to go on tour."

Now through Jan. 28, 2008, fans of Doritos chips and music lovers anywhere in North America can vote for their favorite finalist at www.snackstrongproductions.com to determine which music act will have its original song air as a music video in a commercial break during the Super Bowl XLII broadcast on FOX on Feb. 3, 2008. In addition to having their "big break" on one of the world's largest stages, the winner will also receive a record deal with IGA. The three finalists will each be awarded $10,000 and a trip to Phoenix to attend the Doritos Super Bowl party.

"The fans have spoken and we are thrilled to take Kina, Landon and Nivla one step closer to the opportunity of a lifetime" said Ann Mukherjee, group vice president, marketing, Frito-Lay. "This was never about finding the next Doritos jingle. From day one, we were on a quest to discover new talent and open doors to help launch careers."

The "Crash the Super Bowl" campaign is the evolution of the Doritos brand allowing consumers to be in control. In 2007, the Doritos brand aired two consumer-created commercials during Super Bowl XLI as part of the first Doritos "Crash the Super Bowl" challenge. These two ads kicked-off the first-ever consumer-created Doritos brand television ad campaign, in which all five of the Doritos "Crash the Super Bowl" finalists' ads aired on national television.